Investing in R&D can seem hard to justify – we get it. However, as the Harvard Business Review said, there really aren't alternatives. Any company that values innovation and progress needs to be putting their resources into those goals. There is absolutely a mutually beneficial relationship between the large businesses funding this and the opportunities …
The payback on R&D efforts is not a linear relationship relative to revenue. In many cases, it may take years to see results just for the viability of a new product or service, much less profitability. And it is not uncommon for those years to see no results at all resulting in a loss on …
In today’s hyper-competitive world, new products and new services are paramount to a company’s survival. But except for some commodified process manufacturing industry segments with narrow product portfolios, the R&D involved in developing new products can be expensive. Data from as recently as 2018 show that R&D spending was around $2 trillion USD. And of …
